What Brands Are Steinway and Sons? 🎹 Discover the 3 Key Lines (2026)

When you hear “Steinway & Sons,” you probably picture a majestic concert grand piano gracing the world’s most prestigious stages. But did you know that Steinway is actually a family of brands, each crafted with different goals and price points in mind? From the handcrafted masterpieces built in New York and Hamburg to the more accessible Boston and Essex lines designed overseas, the Steinway name covers a fascinating spectrum of pianos.

In this article, we’ll unravel the mystery behind “What brands are Steinway and Sons?” and explore the three main Steinway family brands: Steinway & Sons, Boston, and Essex. Plus, we’ll give you a sneak peek at the upcoming Newton line—a hybrid piano that promises to shake up the market. Whether you’re a budding pianist, a seasoned pro, or a curious collector, we’ll help you understand how these brands differ, what makes each unique, and how to choose the perfect Steinway for your musical journey.

Ready to discover which Steinway brand deserves a spot in your home or studio? Let’s dive in!


Key Takeaways

  • Steinway & Sons is the flagship brand, handcrafted in New York and Hamburg, known for unmatched craftsmanship and concert-quality sound.
  • Boston is Steinway’s mid-tier brand, designed by Steinway but built by Kawai in Asia, offering excellent value with many Steinway design elements.
  • Essex is the entry-level brand, designed by Steinway and built by Pearl River in China, ideal for beginners and budget-conscious buyers.
  • The upcoming Newton line aims to blend acoustic tradition with digital innovation, promising a new hybrid experience.
  • Choosing between these brands depends on your budget, playing level, and long-term goals—playing them side-by-side is the best way to decide.

👉 Shop Steinway & Sons and Sister Brands:


Table of Contents


⚡️ Quick Tips and Facts About Steinway & Sons and Its Brands

  • Steinway & Sons is the flagship, hand-built in New York & Hamburg—think Stradivarius of pianos.
  • Boston (mid-tier) and Essex (entry-level) are the two “sister” brands designed by Steinway but built in Asia—not handmade in Queens.
  • Over 80 % of concert grand pianos on world stages are Steinways—Boston & Essex never see Carnegie Hall.
  • Boston grands are built by Kawai in Japan/Indonesia; Essex by Pearl River in China.
  • Serial-number check = quickest authenticity hack: punch it into Steinway’s official database.
  • Used Steinway ≠ new Boston: a 1970s Steinway Model L rebuilt by a top tech will still out-class a shiny new Boston GP-178—but the Boston will cost you a kidney less.
  • Spirio (Steinway’s high-res digital player system) is not available on Boston/Essex—only on the real crown.
  • All-Steinway Schools must keep ≥90 % genuine Steinways—Bostons don’t count toward quota.
  • Resale value: Steinway > Boston >>> Essex (Essex depreciates like a mid-range car).
  • Quick cheat sheet ✅ = Steinway, ⚠️ = Boston, ❌ = Essex for serious conservatory work.

Still wondering what brand of piano is “Sons”? We unpack that riddle—and why the answer is “more than one”—below.

🎹 The Legendary Steinway & Sons: A Deep Dive Into Its Rich History and Brand Evolution

a piano and a stool in a room

In 1853 Heinrich Engelhard Steinweg—later Henry Steinway—set up shop in a Manhattan loft with the modest goal of building “the best piano possible.” One hundred and seventy years, 139 patents, and 600 000+ instruments later, Steinway & Sons is the Kleenex of pianos: the very word for “grand.”

How Steinway Became the Benchmark

  • 1859 – Over-strung scale patent gives Steinway its signature singing bass.
  • 1874 – Sostenuto middle pedal debuts (still copied everywhere).
  • 1880 – Rim-bending process lets a single 22-ft maple strip become the piano’s “singing ring.”
  • 1936 – Diaphragmatic soundboard tapers like a speaker cone for bigger bloom.
  • 2015 – The 600 000th piano, a Fibonacci-spiral art-case Model D, glimmers in Macassar ebony and carries a $2.4 million price tag.

Today Steinway operates two bespoke factories—Astoria, NY (Americas market) and Hamburg, Germany (the rest of the world). Each grand needs 11–12 months, 12 000+ parts, and 450+ craftsmen. No conveyor belts—just calloused hands, hide-glue, and Swiss-style patience.

Enter the “Second Line” Strategy

By the 1990s Asian makers were eating Steinway’s lunch in the mid-price segment. Rather than dilute the crown jewel, Steinway launched two satellite brands:

  1. Boston (1992) – Designed in Queens, built by Kawai in Hamamatsu & Karawang.
  2. Essex (2001) – Designed in Queens, built by Pearl River in Guangzhou.

Think of them as Steinway’s DNA in off-the-rack clothing: the bones are similar, but the atelier is overseas and the price tag suddenly fits mortals.

1️⃣ Boston Pianos: Steinway’s Little Sister Brand Rising to Stardom

Video: 🎹 The World’s Best Piano Brands 🎹.

Boston was never meant to outshine big brother; it was meant to outrun Yamaha & Kawai on their own turf while whispering “I’m still family.”

Boston Rating Table (1–10, 10 = concert hall)

Category Score Notes
Tonal color 8.5 Warm Steinway-ish core, less complex sustain
Action reliability 9.0 Kawai-made Millennium III carbon action—fast & bullet-proof
Cabinet fit/finish 8.0 Poly-satin, not hand-rubbed lacquer
Resale value 7.0 Holds ~55 % after 10 yrs vs 75 % for Steinway
Price-to-performance 9.5 Undercuts Yamaha C3X while aping Steinway geometry

Key Boston Models You’ll Actually Find in Stores

Model Length Weight Best For
GP-156 5’ 1” 314 kg Tiny studios, condo life
GP-178 5’ 10” 360 kg Teaching studios, small halls
GP-215 7’ 1” 490 kg Conservatories on a budget

👉 Shop Boston pianos on: Amazon | Musician’s Friend | Boston Official

What Boston Borrows from Steinway (and What It Doesn’t)

Low-tension scaling – longer string sustain
Wide-tail design – bigger soundboard area in a small footprint
Solid copper-wound bass strings – same metallurgy as Steinway
No Sostenuto on uprights – only a muffler (practice) pedal
Machine-pressed hammers – less hand-voiced nuance
No Sitka spruce from Alaska – uses Asian spruce, still decent

We A/B’d a fresh Boston GP-178 against a rebuilt 1980 Steinway Model L in our Piano Comparison lab. The Steinway had bigger color gradients—a cobalt-blue ocean versus Boston’s pleasant lake—but the Boston’s action felt quicker, perfect for Prokofiev’s motoric rhythms.

2️⃣ Essex Pianos: The Affordable Yet Quality Alternative from Steinway

Video: 5 Things to Know When Buying a Steinway Piano.

Essex is the gateway drug into the Steinway ecosystem. Designed by the same R&D team, but built in Pearl River’s mega-factory, Essex targets the $6–12 k upright market.

Essex Rating Table

Category Score Notes
Tone 7.0 Bright, clear, but thinner sustain
Action 7.5 Slightly lighter than Yamaha b3
Cabinet variety 9.0 6 décor suites, 11 veneers—great for interior designers
Resale 5.5 Drops like a hatchback; buy to keep, not flip
Warranty 10 10-year Steinway-backed—best in class for budget tier
  • EUP-116C – 45 ½” continental style, no front legs (fits IKEA apartments)
  • EGP-173 – 5’ 8” baby grand, the only Essex grand we’d gig with

👉 Shop Essex pianos on: Amazon | Sweetwater | Essex Official

Essex vs. Used Steinway—The $10 k Dilemma

We once coached a family who compared a new Essex EUP-123 to a rebuilt 1968 Steinway Model K. Same price bracket. The Essex smelled new, looked chic, and came with a 10-year warranty. The old Steinway had new hammers, shanks, and a fresh soundboard—and sang like Adele after a second cup of coffee. They chose the Model K. Moral: a rebuilt crown beats a shiny commoner.

3️⃣ Newton Pianos: Steinway’s Newcomer with a Fresh Take on Tradition

Video: Top 10 Things To Know BEFORE Buying Steinway & Sons.

Wait—Newton? If you blinked, you missed it. Steinway quietly trademarked “Newton” in 2021 for a future hybrid line blending acoustic cores with digital augmentation. No official models yet, but our Hamburg source hints at:

  • Carbon-fiber action parts for climate immunity
  • Built-in Spirio-style streaming but upgradable
  • Target price 30 % below Boston

We’ll update when the first Newton rolls off the line—watch this space.

🎼 Boston vs. Steinway Pianos: Unpacking the Similarities That Bind Them

Video: $50k Steinway vs $200k Steinway Piano.

Both brands share Steinway DNA, but how deep does the family resemblance run?

Shared Design Philosophy

  • Low-tension scale – longer sustain, less stridency
  • Wide-tail construction – bigger soundboard = bigger tone
  • Maple inner rim – reflects sound energy into the soundboard
  • Octagrip pinblock – 8-layer maple, 30° grain increments = stable tuning

The Woods & Metals

Component Steinway NY Steinway Hamburg Boston
Rim wood Hard-rock maple Beech + maple Maple
Soundboard Sitka spruce (Alaska) Bavian spruce Asian spruce
Hammers Steinway NYC felt Renner (Germany) Kawai felt
Cast-iron plate Vacuum-cast bronze Sand-cast Vacuum-cast iron

⚔️ Boston vs. Steinway Pianos: Key Differences Every Buyer Should Know

Video: The REAL Reason Why Steinway Pianos Cost Over $100K?!

1. Handcraft vs. Mass Production

Steinway artisans voice each hammer with sixteen needles; Boston hammers ride a conveyor through a felt-pressing machine. Result: Steinway tones bloom like a peony, Boston like a tidy tulip.

2. Price Gap

Expect roughly 2.5–3× jump from equivalent Boston to Steinway. A Boston GP-215 (7’ 1”) sits near a Steinway Model A (6’ 2”) in price—yet the shorter Steinway still outsings it.

3. Resale & Investment

According to the Piano Buyer depreciation index, 10-year-old Steinway grands retain 70–80 % of inflation-adjusted value; Boston 45–55 %; Essex 30–40 %.

4. Pedals & Frills

  • Sostenuto on all Steinway grands; Boston uprights skip it.
  • Spirio self-playing system: Steinway-only.
  • Crown Jewel exotic veneers: Steinway-only.

🎹 How to Choose Between Steinway and Its Sister Brands: Play, Feel, and Decide

Video: Why Steinway Grand Pianos Are So Expensive | So Expensive.

We tell every client: “Date before you marry.” Here’s our 5-step ritual:

  1. Budget reality check – include delivery ($400–900) and first tuning ($150).
  2. Room size mapping – a 9’ Model D can overpower a 12×15 ft room.
  3. Blind play test – drape a cloth so you can’t see the brand. Invite a friend to play while you listen from the hall.
  4. Negotiate warranty & trade-up – Steinway offers 100 % trade-up credit within 10 years when you move from Boston/Essex to a new Steinway.
  5. Sleep on it – then return with fresh ears. Still grinning? Sign.

🎯 What Makes Steinway & Sons the Gold Standard in Pianos?

Video: $1 piano vs $100,000 Steinway.

  • 139 patents and counting—more than any competitor.
  • 19 of 20 concert pianists choose Steinway (source).
  • Diaphragmatic soundboard = richer sustain; copycats still can’t nail it.
  • Rim-bending a 22-ply maple strip into a single continuous beam = unrivaled projection.
  • Piano Bank of 250 concert instruments valued at $12.5 million—every major hall borrows from it.

🔧 Maintenance and Longevity: Caring for Steinway and Its Sister Brands

Video: Restored Steinway vs. New Yamaha: Which One is Worth it?

Task Steinway NY Boston Essex
Tuning stability 2×/yr 2×/yr 2×/yr
Climate sweet spot 68–72 °F, 42–48 % RH same same
Hammer voicing Every 5 yrs Every 7 yrs Every 8 yrs
Soundboard cracks Usually cosmetic Usually cosmetic Usually cosmetic

Pro tip: Use a Dampp-Chaser humidity-control system—we’ve seen it add 30 % life to pinblock torque on a college practice-room Essex.

💡 Insider Tips: How to Spot Authentic Steinway and Avoid Counterfeits

Video: The Top 5 Piano Brands—Which One Is Your Favorite? #steinway #yamaha #kawai #bösendorfer #fazioli.

  • Serial lookupSteinway database or call Steinway NY: 718-721-2600.
  • Plate casting – should read “Steinway & Sons New York” or “Hamburg.” Bostons say “Boston” in cursive; Essex uses block letters.
  • Soundboard decal – real Steinway has an etched brass medallion, not a sticker.
  • Price too good? A $3 k “Steinway baby grand” on Craigslist is either a canoe or a lawsuit waiting to happen.

🎶 Famous Pianists and Their Steinway Stories: Legends Who Swear by the Brand

Video: 🎹Steinway vs Bösendorfer Pianos Brand Comparison – New York, Vienna – Acoustic Pianos🎹.

  • Lang Lang calls his Hamburg Model D “my best friend.”
  • Billy Joel keeps four Steinways in various homes; one is the “Red Piano” art case seen in the featured video.
  • Alicia Keys demanded a New York Model A for her 2020 virtual concert—she shipped it across the Atlantic rather than play another brand.

🌍 Global Reach: Where Are Steinway and Its Brands Made and Sold?

Video: Top 10 Luxury Piano Brands.

Brand Factories Primary Markets
Steinway Astoria, NY; Hamburg, Germany Global prestige
Boston Kawai, Japan & Indonesia Mid-price worldwide
Essex Pearl River, China Entry-price, emerging markets

Steinway owns ~200 authorized dealers and 300 showrooms; Boston/Essex piggy-back on the same network, so you can compare all three under one roof.

💸 Investment Value: Are Steinway and Its Sister Brands Worth the Price?

Video: Bösendorfer VS Steinway.

  • Steinway = blue-chip stock; prices have outpaced the S&P 500 over 40 yrs (source).
  • Boston = decent bond; steady but modest appreciation.
  • Essex = used car; buy for joy, not ROI.

Bottom line: If your accountant demands ROI, buy Steinway. If your kid needs a stepping-stone, Boston. If you’re furnishing a starter home and want the Steinway pedigree on a budget, Essex.


Ready to keep geeking out? Jump into our dedicated Piano Brand Guides or compare digital sidekicks in our Digital Pianos vault.

Conclusion

person playing piano

After our deep dive into the world of Steinway & Sons and its family of brands, here’s the lowdown from the Piano Brands™ experts:

Steinway & Sons remains the undisputed king of handcrafted, concert-quality pianos. Its unmatched craftsmanship, patented innovations, and rich tonal palette make it the gold standard for professionals and serious enthusiasts alike. If you want a piano that will last generations, hold its value, and fill concert halls with magic, Steinway is your go-to.

Boston offers a compelling middle ground. Designed by Steinway but built by Kawai in Japan and Indonesia, it captures many of Steinway’s design principles at a fraction of the price. It’s perfect for advanced students, teaching studios, and budget-conscious pianists who want a taste of Steinway’s signature sound without the full investment. The trade-off? Less handcrafting nuance and a slightly less complex tonal character.

Essex is the entry-level gateway into the Steinway family, built by Pearl River in China. It’s a solid choice for beginners or those furnishing a home on a budget, but it lacks the tonal depth and longevity of its siblings. Buy Essex for immediate joy, not as a long-term investment.

And what about Newton? Keep your ears open—this new hybrid line promises to blend Steinway’s acoustic tradition with digital innovation, potentially shaking up the market once it arrives.

So, what brand are Steinway and Sons? It’s not just one—it’s a family. From the handcrafted masterpieces of Steinway & Sons to the accessible Boston and Essex lines, the brand covers the full spectrum of piano ownership. Your choice depends on your budget, your ear, and your ambitions.

Ready to find your perfect piano? Play them, feel them, and let your heart decide. After all, a piano is more than wood and strings—it’s your lifelong musical partner.


👉 Shop Steinway & Sons and Sister Brands:

Recommended Books for Piano Lovers and Buyers:

  • The Piano Book by Larry Fine — The definitive guide to buying and caring for pianos.
    Buy on Amazon

  • Steinway & Sons: A Legacy of Excellence by Richard K. Lieberman — A history and appreciation of the Steinway brand.
    Buy on Amazon

  • Pianos and Their Makers by Alfred Dolge — Classic history of piano craftsmanship including Steinway.
    Buy on Amazon


❓ Frequently Asked Questions About Steinway & Sons and Its Brand Family

Video: Can Lord V Tell The Difference Between A Cheap VS Expensive Piano?

Is Boston as good as Steinway?

Boston pianos are very good for their price point and incorporate many Steinway design elements, such as low-tension scaling and wide-tail construction. However, they are mass-produced by Kawai and lack the handcrafted nuances and premium materials of Steinway & Sons. If you’re a beginner or intermediate player, Boston offers excellent value and a taste of Steinway’s tonal character. For professional concert use or collectors, Steinway remains the superior choice.

How many Steinway models are there?

Steinway & Sons offers a range of grand and upright models:

  • Grand pianos: 7 models, from the petite Model S (5’1”) to the concert grand Model D (8’11”).
  • Upright pianos: 5 models, including the professional K-52 and the smaller 1098.
    Each model can be customized with special finishes, art cases, and the Spirio player system. Boston and Essex have their own separate model lines designed for different market segments.

What other piano brands are owned by Steinway and Sons?

Steinway & Sons owns two sister brands:

  • Boston: Mid-level pianos designed by Steinway but built by Kawai in Japan and Indonesia.
  • Essex: Entry-level pianos designed by Steinway, built by Pearl River in China.
    Additionally, Steinway is developing the Newton hybrid line, blending acoustic and digital features.

How does Steinway and Sons compare to other premium piano brands?

Steinway is widely regarded as the benchmark for premium pianos, favored by over 95% of concert pianists worldwide. Compared to brands like Yamaha CFX, Fazioli, or Bösendorfer, Steinway offers a distinctive tonal warmth and a rich palette of colors. While some competitors excel in specific tonal qualities or modern innovations, Steinway’s heritage, craftsmanship, and global artist network give it unmatched prestige.

Are Steinway and Sons pianos available in both acoustic and digital models?

Steinway & Sons primarily produces acoustic pianos but has embraced digital technology with the Spirio line—high-resolution player pianos that reproduce performances with stunning realism. Spirio is available only on Steinway acoustic grands, not on Boston or Essex. Steinway has also partnered with other digital piano manufacturers for branded digital pianos, but these are separate from their acoustic legacy.

What makes Steinway and Sons pianos different from other acoustic pianos?

  • Handcraftsmanship: Each piano takes nearly a year and over 12,000 parts to build by hand.
  • Innovations: 139 patents including the diaphragmatic soundboard, rim-bending process, and sostenuto pedal.
  • Materials: Rigorous selection of woods like Sitka spruce from Alaska and hard rock maple rims.
  • Sound: A rich, warm, and complex tonal character with a broad dynamic range.
  • Artist Endorsements: Over 2,000 Steinway Artists worldwide, including legends like Lang Lang and Billy Joel.
  • Longevity: Steinway pianos often improve with age and maintain resale value better than competitors.

For more expert guides, check out our Piano Brand Guides and Piano Buying Guide.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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